Famous management seeks advice from international Lan Beige released company collect to invest a bank with Luosiqieerde a few days ago (the 3rd when Rothschild) collaboration undertakes " business of global car production studies " report. Data makes clear, in view of automobile industry reduction in production 10% , and second half of the year will reduce car and truck production further 2008, 2008 finally between two many months, before the car produces business tax average profit margin will far under 5% .

Collect copartner of center of industry of automobile of division of orchid · shellfish · Bai Rui says Marcus especially: "2009, if we see 4% right-and-left profit margin only, my a bit won't surprised. " this profit margin will be approached the history is the most low-level 2001.

Marcus · Bai Rui is special (Marcus Berret) expresses: "The car produces business obverse side to face unprecedented competitive environment: Raw material price rises increasingly; Manufacturer of low cost nation participates in competition; OEM asks to reduce cost; Cry of environmental protection innovation is ceaseless. These pressure come from square field surface, expand likely still in the future further. Expand likely still in the future further..

In the past a few months, auto industry is added fast put delay apparently, current, OEM is forced to reduce cost of billions of dollar again. Accordingly, second half of the year was reached 2008 2009, car production business still can feel can't bear heavy burden.

China first be in a devil of hole

Although compete,pressure is added increasingly drama, the profit growth of car production business 2007 is remarkable. The profit margin before duty and capital yield and photograph of the corresponding period compared last year rise somewhat even: The profit margin before the duty of automobile industry is 5.4% ; Capital yield is 11.9% , rise than 2006 a percent. But, this kind of good the look of things is not pervade whole automobile industry: Europe, Japan and performance of trade of Indian car production are excellent, but North America and China (throughout history first) be in a devil of hole. The company profit situation of different dimensions is endless also and same: In going a few years, business of medium-sized car production grows momentum especially driving, a lot of small-sized production business reach a few before 20 cars to produce business to face heavy dilemma.

Prospective success is politic

Collect the successful element that international management advisory company and Luosiqieerde throw Lan Beige to considered to discover the car produces business all right: Sell a field, the market that successful key depends on attention having future to increase latent capacity and product development and current product category are extended, so that be in,arrive inside region of two section of the market implementation 20% to the market share of 30% . In the meantime, only ability can be in innovation product to realize prep above in the future the profit of average level, innovation limits fastens a concept from development new power -- if new-style mixture motivation and electric power are motor, arrive to overturn completely sexual car designs an innovation.
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